advertising illustration for The Guardian x Beconase Summer of ’25 campaign
Playful editorial artwork of British summer festival — Guardian and Beconase collaboration
Character-driven scene showing summer and hayfever themes — Guardian ad feature

Advertising Illustration for The Guardian x Beconase — Summer of ’25 Campaign

I was commissioned to create a series of illustrations for The Guardian in collaboration with Beconase, as part of their sponsored “Summer of ’25” campaign. The project explored classic British summer moments — holidays, hayfever, picnics, music festivals — all with a playful, nostalgic tone.

I focused on warmth, movement, and energy, creating character-packed scenes that celebrate summer while subtly tying into the theme of seasonal allergies. This was a fun, fast-paced commercial editorial commission that mixed advertising with storytelling.

https://www.theguardian.com/beconase-presents-the-summer-of-25/ng-interactive/2025/jun/24/beconase-presents-the-summer-of-25